Category: News

#CoreCannes: The Cannes Lions Festival of Creativity 2017

This week I have the privilege of attending the Cannes Lions Festival courtesy of IAPI. With four days behind me and four days still to come, I can already say…

Why structured data is so important for SEO

One of the most discussed topics at this year’s Search Leeds Conference was Structured Data. Time and again speakers from different industries referenced, to varying degrees, the importance of using…

What can Google Audience Targeting do for your Business?

Just last month Google made some exciting announcements in relation to audience targeting at the Google Marketing Next 2017 – Innovations Keynote. The Mediavest search team have reviewed these new…

How To Win Customers and Influence People

Influencer marketing has grown significantly in recent years to become an integral cog within the media mix. Endorsements from friends/family/celebrities have always shown themselves to be one of the most…